"STRATEGIC"
Its almost as if it can be coupled with almost every other word in my line of work.
Strategic intent
Strategic marketing
Strategic operations
Stratigic investment
Strategic acquisition
Strategic customer
Strategic partnership
Strategic competency
Strategic advantage
Strategic framework
Strategic discussion
Strategic conclusions
Strategic recommendations
Strategic move
Strategic action
Strategic response
Strategic ............
and the list goes on... I mean DUH! If a partnership is not "strategic" would you form that partnership? Before you know it, it starts losing its significance as a unique word and we'll have to start finding or creating new words like "coopetition"... DUH! Its not even English...
Oh and by the way, try replacing the work "strategic" with the word "key". Another super commodotized, overused, overly misused word...
Ok enough of bitching for the day...
zzzzzzzzz..............
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